Alt Adelaide

A multicoloured logo inspired by the polygon shapes of Adelaides Festival centre and Pigeon sculture

All Polygons

Inspired by the unique shape of the Adelaide Festival Centre, this design encompasses the chaotic nature of Adelaide as the centre of the Festival State. The shapes and colours capture the vitality of Mad March and are inspired by the technicolour yawn common on Hindley Street.

An image of a power pole from the perspective of it's base looking up with the top covering the sun in the sky.

Behold Stobie

Developed to withstand the harsh and unforgiving landscape and climate of South Australia - the Stobie Pole represents the State's ability to innovate its way out of trouble. Developed to carry electricity across termite-ridden terrain, the Stobie is more than just two steel I-beams and a slab of concrete. It represents the unwillingness to cede to Mother Nature and the ungodly harsh ball of fire in the sky.

A cartooonish and angry looking bunyip under water below a wave

Bunyips Below

Reaching back to ancient mythology, the Bunyip is a fearsome creature and protector of stagnant waterways. It's also one of the State's most outstanding tourist attractions, with the coin-operated bunyip traumatising children for two and a half generations. With its lack of CGI and digital presence, the bunyip now seems set to fade into memory, just like two former universities.

A neat pair of red lycra cycling shorts with the padded crutch a bright golden yellow.

Embrace Lycra

The plains and hills combine make Adelaide the perfect cycling centre for the nation and perfect host of the Tour Down Under. Lycra has become the clothing of choice amongst the people of Adelaide, regardless of their size, shape or form. Whether as cycling attire or an entire athleisurewear ensemble, lycra symbolises the innate desire for truth and bulging packages.

A traditional Australia dish, the Pie Floater consists of a meat pie floating in a bowl of pea soup and decorated with a swirl of tomato sauce.

Floating on Green

The culinary aspects of South Australia as a gastronomic destination are captured in this design. Encompassing the culinary delight of the pie floater, the design captures a dish of unfathomable depth. Suitable for all dietary requirements, the pie can be a cacophony of off-cuts and leftover meats, full of farm fresh produce, or whatever has been lying in the freezer for a year; all are enhanced and hidden by its pea soup and squirt of Salsa di Pomodoro.

A cartoonish wombat stands with a green laser shooting out of one of its eyes.

Laser Wombat

Bearing the state's animal, the Hairy Nosed Wombat, this design seeks to combine our natural heritage with the state's focus on the future. The steel-like rear end acts as a robust defence for the Wombat, symbolising the state's focus to be a centre for the nation's defence sector; the laser provides an attack weapon like no other. Able to distract cats and cut through wood and other materials, it also represents the state's ties to manufacturing.

A brown swirl on a brown baked fields.

Mighty Murray

The great brown river snakes its way across the State, draining the effluent from across the eastern states. The Murray represents life in the state, one that has had much of its flow diverted to grow rice and cotton in the desert and the rest spent on making more wine than one knows what to do with. What is left is a brown sludge that ekes its way towards the ocean, providing a continuous supply of nitrogen to its rich algal blooms that help feed a population of pelicans and outcast dune people.

A magpie swoops down on a bike helmet with claws out to attack.

Shrike Attack

The State's bird, the piping shrike, is actually the most fearsome creature in Australia—the Magpie. This design embraces the attack stance of this fearsome creature and its cowering prey—the cyclist. The magpie’s attack swoop and screaming cry symbolise the state’s strength and ability to attack and turn grown men into cowering weaklings. Rather than the forgotten state, this positions South Australia as one of power, holding the other states in contempt.

A cartoonish and slightly wonky smiley made from two tones of pink.

Smiley Friends

The recognisable allure of a friendly face is what drives the unique design of the state's unique edible - the smiling Fritz. Embracing the open and friendly nature of the state's capital, it captures the open and warm people of Adelaide through its unique creation of friendly meat.

A sculpture made of two metal balls on top of each other.

The Balls

Capturing the capitals most stunning and unique landmark, the Malls Balls. The balls are not just a sculpture or public art; they are a meeting place and offer a way to navigate the hustle and bustle of Rundle Mall, home to some of the world's most second-rate street performers. oddities and chain stores. The only capital city in Australia that literally has the kahunas.

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